My mother used to love football. I was born nineteen days after the end of the World Cup in 1982. My second name is Armando.

My first daughter was born a few hours after I came back from Cannes 2015. She has an ad agency name by pure coincidence.
 
I re-read my emails after I’ve already sent them through. Twice.

I can pronunce Worcestershire sauce correctly.  

I like to name things. Sometimes I get paid for it.

I was named one of the 50 Brand Pioneers by JWT Worldwide in 2009. I got a Flip Video camera as a reward. Neither exists any more.

I’ve lived next to the Hell’s Angels in Hackney for more than 10 years. Of all my neighbours, they are the most polite.


Timeline

2019 - 2023 Associate Creative Director at TBWA/Media Arts Lab London
2017 - 2018 Freelance Copywriter at Apple Marcom
2016 - 2017 Freelance 
2014 - 2016 Creative at Dawson Pickering  
2011 - 2014 Freelance 
2010-2011 MA Creative and Cultural Industries student at Metropolitan University / London 
2007 - 2010 Copywriter at JWT Lima
2005 - 2007 Copywriter at Leo Burnett Lima
2001 - 2005 Journalist at El Comercio, Peru’s National Newspaper


Freelance projects
TBWA/Media Arts Lab, 180 Amsterdam, Apple Inc, Each London, TBWA Paris, Innocean, Sed Studio, JWT Lima.

Nationality
Peruvian
British

Contact 
diego.arellanosanchez@gmail.com
+44 (0) 7713029756